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Project Details

Over six months, we completely revamped Yes Bank’s mobile banking app, transforming their legacy platform into a modern, user-friendly solution for seamless customer acquisition and service. The goal was to create an integrated, branch-like banking experience within the app, offering end-to-end user support and efficient digital journeys. Along with this, we restyled Yes Bank’s digital assets and visual language, extending the new design to their website for a cohesive online experience.

  • Client
    IRIS by YES BANK
  • Worked as
    Product Designer
  • Duration
    2022-Present
  • Platforms
    Website, iOS & Android App

My Role

Requirement Gathering
Secondary Research
User Interviews
Stakeholder Interviews
Brainstorming Sessions
Creating Wireframes
UI Design
Prototyping
User Testing
Client Management
Project Planning
Bug Testing

About the client

IRIS by YES BANK is a digital banking platform designed to enhance customer experiences by blending traditional banking services with modern fintech innovations. It offers an intuitive interface, integrating gamification and interactive features to appeal to Gen Z and millennial users. The platform aims to simplify banking through seamless, user-friendly journeys, making everyday financial tasks more engaging and accessible.

The Brief

“Redesign the IRIS banking app for YES BANK into a modern, fintech-inspired platform that is visually appealing, user-friendly, and accessible. Deliver a seamless, branch-like experience with improved usability and consistency for a diverse audience aged 18-64”

Thought Process

  • Given the volume of the project consisting of over 200+ threads encompassing 5000+ screens we couldn’t restrict ourselves to one set design process for all the requirements
  • Each requirement had to be backed with a well informed ‘Business Requirement Document’ after reviewing which the right course of action for the design was decided
  • Although each design thread had used different process there was a set initial process which was common for most

The Common Initial Process

Understanding the requirement brief

Setup a briefing call with the clients to understand the basic requirement and its technicalities

Research

Conduct secondary research on the product to understand its scalability and requirement to the user

Conduct a competitor analysis to understand the competition while gathering references for the design

Validation assumptions with the product SPOCs/heads to avoid any confusion

Conduct primary research if required over a series of IRIS by YES BANK users and stakeholders to gather more insights.

Finalising scope and timelines

Confirm research findings and validations with the client to proceed.

Consider the efforts to provide a realistic effort with sufficient buffer time to work on other incoming requirements

Brainstorming

Brainstorming innovative ideas off the white board with a group of designers

Validation

Filtering the ideas out based on RBI guidelines, development feasibility and API availability with the client

Presenting the ideas to the clients to validate client expectation and ETB users demand

Lock

Oops! Anything more and we will be trespassing into NDA territory

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