Project Details
Successfully pitched and secured appreciation for a proof of concept (POC) redesigning the desktop dashboard and navigation, enhancing user experience and aligning with strategic business objectives
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ClientSuryoday small finance bank
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Worked asUX XDesigner
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Duration5 Days
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PlatformsWebsite
My Role
About the client
Aerolloy Technologies, a subsidiary of Hindustan Aeronautics Limited (HAL) in India, specializes in manufacturing and supplying high-performance aerospace components, primarily using advanced alloys and materials. The company focuses on producing parts for both military and civilian aircraft, emphasizing precision engineering and quality to meet aerospace standards. Aerolloy supports HAL’s broader mission in defense and aerospace by enhancing India’s self-reliance in critical aerospace technology.
The Brief
“To Redesign the Aerolloy Technology website to better highlight its manufacturing expertise, tools and its new center to its investors ensuring accessibility, usability, and a modern aesthetic.”
The Process
Agile Planning
Faced with a three-day deadline, our team of five adopted a swift and flexible approach to manage the project efficiently.
Rapid Design Audit
We conducted a quick yet thorough evaluation of the current website to pinpoint key issues and areas for improvement.
Secondary Research
To save time, we leveraged the company’s website and existing documents to gain insights into its vision, mission, and strategic goals, bypassing the need for time-consuming primary research.
Focused Problem-Solving
By understanding the most pressing pain points and business objectives, we were able to align our design concepts closely with user needs and the bank’s strategic direction.
Key Pain Points
A quick yet thorough evaluation of the current website was made to pinpoint key issues and areas for improvement.
- Outdated Layout
- Cluttered Module Placement
- Reduced Findability of Products
- Lack of Brand Guidelines
- Low Market Awareness
- Uninformative Landing Page
(3 Days x 5-Person Team + 2 Major Challenges
= 2 Outstanding Concepts + 1 Successful Client Buy-In
Investor-centric single-fold concept
Aerolloy’s website prioritized investors. Considering this we designed the website with a single-fold approach, presenting all essential information upfront to cater to their limited time and ensure easy accessibility.
Optimized Copy & Visuals
Aerolloy’s website prioritized investors,. Thus one of our main focus was on simplifying copy by reducing jargon and presenting technical details in a visually engaging, accessible way.
Upfront social proofing
Aerolloy faced low visibility despite being a major manufacturer. To build credibility and trust, we highlighted social proof and industry expertise prominently on the website.
SEO Optimization
In order to increase the organic traffic on the website, the content of the website was updated to include ‘Case Studies’, ‘Endorsements’, ‘FAQ’s’ etc